Campaign Toolkit Background
The American Lung Association has partnered with the Ad Council to launch a national campaign to address the dangers of youth vaping. The new "You're The Best Person" PSAs and the #DoTheVapeTalk creative encourage parents to learn important facts and the risks about youth vaping so they can have proactive and ongoing conversations with their kids.
Campaign Fact Sheet
One-page fact sheet includes campaign background and history.
Campaign Talking Points
Review this document to familiarize yourself with key facts, statistics, and information about the issue and the campaign.
Get the Facts - Vaping Fact Sheet
This document provides a deep dive into facts about vaping and the issue of youth vaping in the U.S.
Contact
Have a question? For more information email Ben Dorf at bdorf@adcouncil.org.