Get Your Head Out of the Cloud Campaign Toolkit Background

The American Lung Association has partnered with the Ad Council to launch a national campaign to address the youth vaping epidemic. The PSAs encourage parents to get their heads out of the cloud and learn the important facts about youth vaping so they can have informed conversations with their kids.

Campaign Fact Sheet

One-page fact sheet includes campaign background and history.

Campaign Talking Points

Review this document to familiarize yourself with key facts, statistics, and information about the issue and the campaign.


Have a question? For more information email Ben Dorf at