#DoTheVapeTalk Campaign Toolkit Background

The American Lung Association has partnered with the Ad Council to launch a national campaign to address the dangers of youth vaping. The PSAs encourage parents to “#DoTheVapeTalk” and learn important facts about youth vaping so they can have proactive and ongoing conversations with their kids.

Campaign Fact Sheet

One-page fact sheet includes campaign background and history.

Campaign Talking Points

Review this document to familiarize yourself with key facts, statistics, and information about the issue and the campaign.

Get the Facts - Vaping Fact Sheet

This document provides a deep dive into facts about vaping and the issue of youth vaping in the U.S.


Have a question? For more information email Ben Dorf at bdorf@adcouncil.org.