#DoTheVapeTalk Campaign Toolkit Background

The American Lung Association has partnered with the Ad Council to launch a national campaign to address the dangers of youth vaping. The PSAs encourage parents to “#DoTheVapeTalk” and learn important facts about youth vaping so they can have proactive and ongoing conversations with their kids.

Campaign Fact Sheet

One-page fact sheet includes campaign background and history.

Campaign Talking Points

Review this document to familiarize yourself with key facts, statistics, and information about the issue and the campaign.


Have a question? For more information email Ben Dorf at bdorf@adcouncil.org.